The vloggers over at Donut Media recently posted a video titled, “Mazda, I don’t believe you,” in which the hosts explored several signs that the automotive manufacturer is shifting its design ethos towards the luxury market. The Mazda YouTube account posted the following comment: “Despite the title, it seems as though you may have started to come around. We appreciate this deep dive, and we’re excited about the opportunity to make you a believer as we journey forward.”
If you’re considering a Mazda near Temecula, take a closer look at this pivotal moment in Mazda history with Hello Mazda of Temecula as we answer the question, “Is Mazda a luxury brand?” in depth! Then, fill out a pre-approval and contact us to schedule to test drive of the latest lineup of Mazda models near Escondido!
The boss of the UK division, Jeremy Thomson, was recently interviewed by Autocar. According to Thomson: “Our aspirations are to become a credible alternative to the traditional mainstream premium and that means non-German. We’re not looking to mimic German premium because that’s very well catered for with the existing incumbents and probably impossible to beat them at their own game.” This suggests that Mazda is preparing to compete with brands like Lexus, Acura, and INFINITI, which make slightly more affordable premium luxury cars. But how does Mazda intend to do this?
Mazda and Toyota have linked up recently, sharing a factory in Huntsville, AL. This is where they designed and built their new Rear-wheel Drive platform. Most luxury brands either feature RWD or AWD, and Mazda traditionally builds FWD vehicles. The new lineup of RWD vehicles consists of the Mazda CX-30, Mazda CX-50, and the soon-to-be-released Mazda CX-90.
So, is Mazda a luxury brand? They will be soon, and they’re already well on their way with freshly designed RWD SUVs like the Mazda CX-30 and Mazda CX-50. If you’d like to experience a new kind of Mazda in action, call Hello Mazda of Temecula at (951) 954-0099 to arrange for a test drive at our showroom!
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